We are asked to do our own research into semiotics and how it can be applied to the reading of photographic images. We are to start by reading Ch 4 (Narrative) and 5 (signs and Symbols) in Short, M. (2011) Creative Photography: Context and Narrative. Lausanne: AVA Publishing.
Short’s Narrative chapter deals with the various methods of delivering a narrative. Traditionally a narrative has a beginning, middle and conclusion, as we are all taught when learning how to write a composition in school. But a photographic narrative does not necessarily have to follow this format. It does not have to be linear, but can be cyclical, or contained within a single image or it can create cross references when brought into the context of other images. The linear narrative allows the photographer to use the images as a visual metaphor and allows for a broad interpretation. Examples of these are seen in Picture Post and Life’s photo essays.
When considering how to structure a photographic narrative one must consider if one wants to maintain control over how the images are viewed, i.e. the order, prominence, is there an identified sequence. Size and shape of the image also play an important role in creating a visual punctuation. This is something that I tried in Assignment 1 with the placement of my vertical images among the horizontal images. I found that a fairly equidistant placement provided a certain rhyme and flow to that narrative. Producing work in triptych or diptych sets or juxtapositioning images, and the position of the camera can also help to create tension or provide an argument to the work.
When we look at the narrative within a single image, we look at all the parts of that image from the framing, composition, negative space, subject placement and then deconstruct the image in order to find the what, how and why of the narrative within the frame. It is important to be aware of narrative devices and to be clear about one’s intentions. Short states: ‘the aim of narrative technique is to provide or anchor meaning and coherence for the image and its audience’ (Short, 2011: 109). Single images, especially in photojournalism, are often extracted from a larger body of work, as seen below the aftermath of a Japanese attack at South Station in Shanghai in 1937. Wong’s photograph was instrumental in persuading the USA, Britain and France to protest against Japan’s actions and helped to change Western sentiments in favour of taking part in WWII.

Bloody Sunday, 1937 by H.S. Wong
Such images can also ‘convey the absolute essence of the intention behind the picture by capturing the vital aspects of the moment, person, event or idea’ (Short, 2011: 110). In this way single photojournalism images have entered the art world.
A quick summary of the semiotics that Short mentions in chapter 5 of her book are:
- (Saussurean concepts – a dyadic model)
- a signifier – the form which the sign takes
- the signified – the concept it represents
- (Peirce’s triadic model)
- the representamen – the form that the sign takes
- an interpretant – the sense made of the sign
- an object – to which the sign refers
- (Barthesan concepts)
- studium – a general understanding of the photographer’s intentions and general interest the viewer takes of the photograph
- punctum – something in the photograph that arrests one’s attention, something that causes one to do a double take
The signifier can take on different forms, according to Peirce:
- symbol – the signifier is something quite arbitrary and does not resemble the signified. The relationship between signifier and signified must be learned, e.g. languages, national flags, morse code, alphabet.
- icon – the signifier is perceived as resembling the signified, e.g. a portrait, cartoon, metaphors.
- index – the signifier is directly linked to the signified in some way (physically or causally) and can be discerned either by observation or inference, e.g. foot impressions in the sand indicates footsteps, smoke is indicative of heat or fire, a rash on someone’s face is indicative of illness.
It is important to be aware of potential symbols or icons when taking an image or curating one’s work as we should be cognizant of the function of the semiotics within our work and whether the audience need to have special knowledge to interpret our work.
During the Context and Narrative, Identity and Place and Landscape modules I did quite a bit of research into semiotics:
Bibliography
Chandler, D. (s.d.) Semiotics for Beginners. At: http://visual-memory.co.uk/daniel/Documents/S4B/ (Accessed on 24 June 2019)
Short, M. (2011) ‘Narrative’ In: Creative Photography: Context and Narrative. Lausanne: AVA Publishing. pp.96–119.
Short, M. (2011b) ‘Signs and Symbols’ In: Creative Photography: Context and Narrative. Lausanne: AVA Publishing. pp.120–141.
Image
Wong, H.S. (1937) Bloody Saturday | 100 Photographs | The Most Influential Images of All Time. At: http://100photos.time.com/photos/hs-wong-bloody-saturday (Accessed on 24 June 2019)