The Brief
Read the article ‘Images that Demand Consummation: Postdocumentary Photography, Art and Ethics’ by Ine Gevers (Documentary Now! 2005).
Summarise in your learning log the key points made by the author.
(Open College of the Arts, 2014:105)
Preamble
Documentary photography is a tradition with its own history and reflection. Currently there is a blurring of boundaries and a mixing of disciplines happening. This results in many voices, various critical positions which are taken up by different disciplines and this has resulted in what Gevers terms ‘postdocumentary photography’.
Introduction
Historically speaking aesthetics has an ethical foundation. This used to mean having the capacity to stand back from the framework and looking at something from a new perspective, but aesthetics has grown from an “ethics of perception” (Gevers, 2005:83) into a concept that is no longer accountable to anything/one. The media regards ethics to be the converse of aesthetics. Due to mass-media/reproduction/image saturation “aesthetics has lost much of its original frame of reference” (Gevers, 2005:84) – refer Benjamin’s concept of the loss of “aura”. According to Gevers ‘aesthetics is threatening to colonise our gaze’.
“Its function of promoting perception oriented towards knowledge and insight is proving to be its opposite: it gets in the way of our view, it makes us experience every break as an irritation, conjures up barriers and creates deep abysses between people”. (Gevers, 2005:84)
Postdocumentary photographers are questioning whether their involvement should rather be defined on an ethical basis instead of from an aesthetic perspective.
Oscar van Alphen, documentary photographer, inspired by Barthes, Foucault and Bataille chose to turn away from aesthetics and images that functioned to illustrate other people’s interpretations.
Photography: objective, aesthetic, colonial
According to Gevers, photography opens up new knowledge, experiences and enlarges our perceptions. Portrait photographer, Anton Corbijn creates ‘another way of seeing’ with his group photo of the music group, Station 17. A few of the group members have various physical disabilities, but the viewers are not aware of their ‘otherness’. Corbijn has achieved this by having them all dress in suits and ties, sunglasses and all stand with their hands at their sides, almost at attention (compare photos by other photographers of the same group on Station 17’s website). Their core identity no longer revolves around their disabilities. Corbijn’s image ‘creates space for both the viewer and those who are represented’ (Gevers, 2005: 85).

Station 17 by Anton Corbijn
But photography can also have the opposite effect – objectifying people. Documentary photography, according to Gevers, has become its own worst enemy in that it initially presented itself as a ‘mirror of reality’ but has now become a slave to that reality. But did it though? John Grierson, first person to coin the term ‘documentary’ spoke of documentary as ‘a creative treatment of actuality’ (Franklin, 2016:6). Ironically one of Gevers references that she uses a few paragraph later in the essay, also confirms this: ‘ … documentary has denied itself as a mirror of the real almost from the very beginning’ (Richardson, 2000).
It has been used for indoctrinational purposes, and propaganda to such an extent that the public believe a photograph to be more real than actual reality. I would say this is probably more true of the millennial generation than others as they are so dependent upon their mobile phones. Gevers tends to generalise quite a bit in her writing stating: ‘… nobody believes any more in the ‘reality effects’ of documentary film or photography, everyone is still expected to behave as though they do’ (Gevers, 2005: 86). Is she speaking for everyone here? That’s quite a sweeping statement. In reading the Richardson essay alongside this essay, (where it seems Gevers’ idea comes from), it is clarified that it was the Eastern Europeans who no longer believed in the ‘reality effects’ and not ‘everyone’:
‘No one believed in the “reality effects” of these documentaries, but everyone was expected to act as if they did, so that language, vision, and consciousness itself were always doubled. In the East, the documentary was more distorted, and precisely in this sense all the more “real,” for it exposed the latent mechanisms of the documentary-form, and its complicity with the discourse of ideology … and the ideology of discourse’. (Richardson, 2000)]
In the past, documentary has subjugated itself to the ‘flavour of the day’ (my emphasis) ideology, due to its invisible construction and limited aesthetics and this has led to the reinforcement of ‘oppressive institutions and practices’. According to Gevers, documentary has had to endure so much postcolonial criticism that it has basically had its day and that ‘representation in its totality is in a crisis’ (Gevers, 2005: 87).
A number of examples
Photography has been heavily used as a documentation tool in realm of science – both as an archival function as well as facilitating research material. It was heavily used in the medical and psychiatric fields recording patients ailments/disorders. This type of photography was supposedly to obtain ‘objective’ facts about the illness/disorder, but in reality was a violation of the patient’s life and personality (and privacy). The purpose was to “… not only intended to record reality, but … to explain that reality” (Gevers, 2005: 87). This ‘objectivity, states Gevers, reduces the other to just a symptom.
- Martha Rosler: works by overturning accepted notions of factuality, truth and objectivity in relation to the image and text. Her The Bowery in two inadequate descriptive systems (1974-1975) depicted the rampant problem of alcoholism in her neighbourhood, without featuring any people. In presenting her work in this manner, she allowed the individuals to retain their dignity and individuality, subverting the viewer’s “lurking voyeurism” (Gevers, 2005: 88).
- Allan Sekula: Gevers holds up Sekula’s work in comparison to Rosler’s. Sekula’s work is perhaps less conceptual in that he uses a familiar aesthetic, and plays to the viewer with regards ambiguity and possible connotations. He photographs social, cultural, political-economic developments. Furthermore he is very concerned about controlling every aspect of his work – from the context, the installation, the text, how the text and image play together, and the relationship of juxtaposed images. This seems very restrictive to me and rather undermining of the viewer’s intelligence, perhaps.
Representation – interpretation – counter-presentation
Gevers goes on to discuss the way in which photographs can be turned into commodities by virtue of presenting them in different context than originally intended. The example she refers to is the S-21 archive (photos taken of the genocide victims of Pol Pot’s reign of terror just prior to them being executed). Clearly the terror is expressed in many victims faces (see here). American photographers, Douglas Niven and Christopher Riley devised a way to save this threatened archive by removing the majority of the photographs, creating a limited edition of 100 of the photographers (there were 6,000) and donating two of the limited editions to Cambodia. The rest were removed “for safety’s sake” (apparently for humanitarian reasons) states one of Gevers footnotes. One has to wonder why the entire archive did not remain in Cambodia. It is after all Cambodia’s collective memory. Niven and Riley published the book The Killing Fields and this brought about an entirely new construct of cultural history. The visual thrust of the work now became an interrogation between people who were deprived of all their rights (sentenced to death) vs those who enjoy life (and watch from a safe distance). To compound matters further a selection of photographs was exhibited at MOMA in 1997 by Steichen, where the work was viewed as art. Seriously! Mugshots of people about to be executed can never be classified as art in my opinion. That is just ethically wrong! Christian Caujolle showed the work in Arles in 1998 and made every attempt to emphasize that this body of work was not art, but did not succeed in this endeavour. The objective was to question the role of photograph in establishing collective memory and Caujolle also wanted to emphasize the responsibility that lie with the photographer and viewer in this interpretation. The exhibition was criticized for being too mute. “… the medium revealed its powerlessness to give the subject a voice at the moment when it still lived and was photographed” (Gevers, 2005: 91) and Gevers brings up Sontag’s statement about the “ethically unjustifiable power relationship” that exists between the photographer and the one being photographed.
Alienation as Strategy
Gevers then goes on to give brief synopses of various philosophers and artists to indicate the extent to which images have affected our behaviour resulting in our difficult to discern actual reality.
- Slavoy Žižek: “… an impending implosion of symbolic reality to the extent that nothing any longer has meaning beyond what it appears as” (Gevers, 2005:91)
- Guy Debord: “… every relationship we enter into with others will be increasingly staged on the basis of a similar ‘instant’ approach to the world. We no longer live life, but act in a film, which we call life … it alienates us from reality” (Gevers, 2005:92). Debord made this prophetic statement in 1960. How apt is it not for today’s Facebook age?
- Alfredo Jaar: Due to the influx of sound and images affecting our perception of reality, it is very difficult for art to extricate itself from this pervasiveness. Jaar’s installation of the genocide in Rwanda, Real Pictures, confounded viewers’ expectations by only showing one photograph, the rest concealed in black boxes. The lack of images was done “out of respect” (Gevers, 2005: 93).
- Hannah Arendt: The Human Condition – wrote about the effects of alienation from the world.
- Keith Tester: The Inhuman Condition – (a reply to Arendt’s work) – confirmed man’s alienation from the world and self “… product reality – ‘instant reality’ – has turned into our first nature, the whole idea of ‘contemplation’ has become implausible’ (Gevers, 2005: 93). I do tend to agree with this statement – again it links up to the social media way of living each and every moment online, never taking the time out to think about implications or consequences, to name just one instance. Tester goes on to state that alienation in the world determines the place and direction of the engagement, that we “need to see the world that we experience and participate in as a complex set of problems and challenges we have to face” (Gevers, 2005: 93). Doesn’t this really amount to an unnecessary complication of life? Are we to go and ‘look’ for problems where they don’t exist, or are we to assume that everything is a problem?
- Kendell Geers: what can I say? A South African artist who decided to change his birthdate (as a political act and reclaim his identity) to coincide with the 1968 African equivalent of the Arab Spring (student uprisings throughout Africa). Why he should change his birthdate just boggles my mind, because if my math is correct it is either the same year he was born or adjusted on year earlier. That being said, his work seems to be as radical and far out as his thought process and I’d best leave it at that.
- Alain Badiou: doubts whether alienation can be a ‘conscious’ choice. He feels that “… ‘the artist’ as someone who, as a result of … often traumatic event, feels the necessity to pursue a personal truth and to remain faithful to it in spite of considerable opposition” (Gevers, 2005: 94). According to him artistry and ethics are tied up together. Contemporary ethics (as in the Declaration of Human Rights) comes close to nihilism. He feels that this is not a reflection of reality. Would prefer that ethics “become the enduring principle of individual processes” (Gevers, 2005: 94). Truth is something that cannot be communicated, according to Badiou. It is not an opinion, but it is something that you encounter (in the form of an event). It is something that happens to you. The notion of evil … “is inextricably bound up with an resulting from the ethics of truth” (Gevers, 2005: 95).
Personal is Political
Gevers then reiterates Martha Rosler’s commentary (Rosler, 1992) about documentary photography’s decline from the Grand Narrative into the small and personal narrative which is counteracted by Badiou’s ethical concept of individual processes. This is none other than Barthes concept of the viewer as author of the work, bringing his/her culture, experiences to the work of art. It is the way that images are consumed, viewed and interpreted that give the documentary photograph its autonomy. Autonomy that is not purely dependent on individual skills, personal characteristics or institutionalised agreements, but that is granted to a person by others” (Gevers, 2005: 97).
Bibliography
Gevers, I. (2005) ‘Postdocumentary photography, art and ethics’ In: Gierstberg, F., van den Heuvel, M., Scholten, H. and Verhoeven, M. (ed.) Documentary Now!. Rotterdam: NAi Publishers.
Kendell Geers (2019) In: Wikipedia. At: https://en.wikipedia.org/w/index.php?title=Kendell_Geers&oldid=929496734 (Accessed 04/03/2020).
Open College of the Arts (2014) Documentary – Fact & Fiction | Photography 2 Course Manual. (PH5DFF120419) Barnsley: Open College of the Arts.
Richardson, J. (2000) Est-ethics of Counter-Documentary – ARTMargins. At: https://artmargins.com/est-ethics-of-counter-documentary/ (Accessed 28/02/2020).
Rosler, M. (1992) ‘In, Around and Afterthoughts (on Documentary Photography)’ In: Bolton, R. (ed.) The Contest of Meaning. Cambridge, MA: MIT Press. pp.303–340.
Vaupotič, A. (2001) Philosophy of Mikhail Bakhtin: The concept of dialogism and mystical thought[1] | KUD Logos. At: http://kud-logos.si/2001/philosophy-of-mikhail-bakhtin-the-concept-of-dialogism-and-mystical-thought1/ (Accessed 26/02/2020).